Miss Chow’s aims to bring fresh and modern Chinese food to Claremont. To appeal to a broad clientele, this brief required a Chinese brand that felt authentic but approachable.
After brainstorming a few concepts, we eventually came up with a logo that contains just the right balance of traditional Chinese and modern elements. We paired an octagon (which has eight sides, a traditionally lucky number in Chinese culture) with two san serif fonts to strike the old meets new balance.
The octagon element is continued throughout the branding as a repeating pattern on the brand’s promotional material and website.
The website we designed and built for Miss Chow’s is simple yet effective in allowing visitors to easily view the menu and order online.
As with all of our other sites, the Miss Chow’s website was built in WordPress and customised to allow staff members full control over the site’s content. The menu, for instance, is simple to update on the back-end, ensuring maximum compatibility on all devices and maintaining the site’s design.
Through our close relationship with the client and our vision for the brand (and even a custom-designed food truck), the restaurant has become a popular dumpling destination and as a result has brought life back to Claremont Quarter.