We have worked closely with Brika to develop their brand aesthetic, incorporating elements of tradition and modernism to highlight the food’s cultural background and significance.

Our rebrand of Brika involved looking at vintage books and encyclopaedias on Greece. We then used these images to form a visual identity around historical graphics and modern aesthetics.

We used a combination of Hatch and Mrs Eaves XL to add a modern aesthetic to the visuals, and paired this with a monochrome bronze colour scheme to reflect Greek landscape and architecture.

The imagery we use extends across the digital and print realm, using Greek’s cultural significant landamarks and heritage to highlight the authenticity of the food served by Brika.